Digital Marketing

We’ve reached an interesting age as far as marketing and sales. When you are sold or given something in person, we are very accustomed to turning things down. We say, “No thank you,” and walk away without another thought. We might even vehemently be against being sold something that we don’t want; throwing a fit that someone could be bold enough to try to sell you something. Think about all the offers a place like Gamestop makes you when you go to buy something and you’ll realize how annoyed you were after the fifth offer.

Now that’s something that’s been going on since the beginning of society. Think back to the bustling markets where salesmen would bark their wares at people. The interesting new age we’re in is in digital marketing and sales. We’ve started to actually flip which side of the coin we’re on. We start saying yes to things just to get a process over with or to make something go away. Installers are a great example of this. It’s practically an epidemic of useless packaged software. Everything is defaulted to saying yes so unsuspecting users end up with an exorbitant amount of programs or features that they would never need or even use.

There’s something about humans that makes them buy things they don’t actually need. That’s why there were men shouting in markets in the first place. They were hoping to sell something to someone who didn’t actually need it. It’s not to say that they weren’t successful, but right now, the chance of success if growing. People are growing accustomed to saying yes, and it’s somewhat frightening.

It gets worse. Companies are now collecting our credit card information and saving them for future purchases. We’ve reached a point where unsuspecting individuals accidentally say yes to pay money for something they might think is just another random piece of free software. You might be thinking that they get what they deserve if they’re not paying attention. The point is that it’s hardly even their fault these days. People get bombarded with information that it can sometimes be hard to pay attention to everything.